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Thursday 24 May 2012

The Rise of the Pretty Boys


I ended my last post with an interesting revelation – that Eylure now make false eyelashes for men. I thought it would be fun to do a little research into male cosmetics, and see how far the macho grooming scene has come…

We all know that when it comes to making a Hollywood blockbuster, both actors and actresses are sent to makeup. This is nothing new – the theatre has been slapping stage makeup on men for centuries. But what are our Hollywood heartthrobs up to when the camera's switched off?

You may be shouting at your screen that male makeup is nothing new – we’ve all heard of Boy George, Adam Ant, and David Bowie after all.

Adam Ant shunning the 'natural' look


But I’m not talking about performance makeup, I’m talking about the sort of makeup you don’t even realise is there. The makeup we ladies have been slyly applying for years…

Guyliner, manscara, foundation, bronzers...they’re out there in their truck loads, and they’re gaining massive popularity with celebrities and ordinary folk alike.

Guyliner

Manscara

Foundation specifically made for men's skin


There are even websites dedicated to supplying our chaps with beautifying products. In fact, Men’s Makeup UK features a ‘man palette’, with tones such as chiffon, walnut, and clove…



What’s your fella’s skin tone?!

And then there’s the ‘Men Pen’ – apparently a must-have for male actors and models, this wonder wand is a cosmetic concealer stick specifically designed for men.

The 'Men Pen'...bigger than women's concealer!


So, who’s guilty of hogging the bathroom mirror? We all know Russell Brand, Alex Zane, and The Killers’ front man Brandon Flowers are partial to a touch of eyeliner - it’s almost part of their theatrical personality.

Russel Brand looking carefully dishevelled

Brandon Flowers

Pretty boy Alex Zane


But it’s these famous faces that are more surprising…

Daniel Radcliffe

Zack Efron

Baby face Justin Beiber


Where are the blemishes, pimples, and dry skin? Underneath piles of foundation, that's where.

It’s clear this is a trend that is on the rise, and from a makeup artist’s point of view I find it fascinating. Applying makeup to male skin is bound to require different techniques, which I’m always keen to explore. But when it comes to stumbling across manscara in my guy’s wash bag, I’m not so sure…

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